This post originally appeared on the Content Equals Money blog. It has been edited for this audience.
There are two primary ways that people might use LinkedIn, the first of which is as a recruiting resource. Here, they are using LinkedIn to learn more about potential future employees. The second is as a networking resource. Knowing others in your field can help you get an in. In learning how you might use LinkedIn as a way to build and learn about these connections, there are five, distinct ways to use your LinkedIn profile more effectively.
1. Social networks are about connection.
When a company is looking to hire a contractor for a job, they’d much rather hire a someone who has connections within the field, because potential vendors who have connections are more likely to know where to go to find answers. They are also more likely to bring more connections to the company. Likewise, when looking to outsource a task to another company, you want to know this company is abreast of current practices and is active in the field they are working in.
2. Stay Active.
One of the unique aspects of the social network in LinkedIn is that you can learn how active you are. Every profile has its most recent activity on LinkedIn displayed near the top of the page and a more detailed list at the bottom. So, to show that you are active in the field, stay active on LinkedIn. Link your blog to LinkedIn and post regularly to show that you are current and aware of issues within your field.
3. Fill Out Your Profile.
When people find you on LinkedIn, it’s important to show that you are thorough by having your profile filled in. Have information that is going to be relevant to the prospective employers that may find you on LinkedIn. Seek out recommendations, include work samples, and be sure your content is current.
4. Stay consistent.
Just like any other social media content writing it is important for both long-term success and first impressions that you stay consistent in your postings.
5. Respond quickly.
If you do get a message from someone on LinkedIn, respond quickly. Show potential employers that you are prompt and pay attention. Every interaction is an opportunity to impress people, so impress every time. You never know when a simple question may turn into a new opportunity. You have put yourself out for the public to see, be ready to show them the side of you that you want them to hire. LinkedIn can be a great resource, but it can also be your downfall if you are not conscious and professional in your interactions there.
Social media content writing is here to stay. For those competing online, you must spend serious time in planning social media interaction. LinkedIn is a great opportunity to get connected and win quick respect. It just takes time and consistent work to build a profile that garners such a snapshot of success.
What strategies do you use to promote yourself on LinkedIn? Do you think these strategies are different for individuals?