Challenge Course Marketing Materials

Summary

When I started as Program Director for Northwest Teambuilding, the owner, Scott Andrews, had been running a one man show. We had almost no challenge course marketing materials and processes were either absent or all stored in Scott’s brain. There was a website, and we had some internal forms, but there was no consistency throughout the operations. As my need to market both to clients and potential staff grew, I needed materials that I could hand out that would give clients a strong sense of who we are and what we do, and staff a clear view of expectations. Additionally, since we were now coordinating between a growing staff and client base, and since the administrative team had just doubled (from one to two), we needed documents to help provide internal consistency. So, the internal forms and the external challenge course marketing materials were born.

As the company grew, so did the need for materials. I was constantly growing a collection of client communication language, documentation, and internal forms. As these processes increased, so did the complexity of managing it all. I quickly found myself in need of higher levels of project management, which entailed thorough task lists to keep track of each client. Contacts needed to be made at specific times to keep the entire operation flowing smoothly. Documentation through all of this was critical.