Another form of page layout control within both free and premium themes are shortcodes. Shortcodes allow you to insert specific layout features within a page. They add the ability to format text on the page. Some shortcodes you may find in themes include:
- Block Quotes
- Pull Quotes
- Drop Caps
- Tabs and Toggles
Obviously, premium themes are prone to have a larger selection of shortcodes in them, but there are free themes that have a plethora of shortcodes as well. The video below will give you an introduction to how to use shortcodes.