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Professional Portfolio

Posts Tagged ‘content strategy’

This post originally appeared on the Content Equals Money blog. It has been edited for this audience.   As former high school teacher, I am very aware of how active students are within the social media world. Many of my students will not email me a question, but when I give them my cell phone number, have no problem texting me questions whenever they have them. We live in a generation of tweeters and any company wanting to further their own brand would be wise to have a presence in the social media world. And social media outlets have become too many…

There are countless articles—and opinions—out there about Search Engine Optimization (SEO). Optimizing your website to maximize organic traffic is a key part of any good content strategy. Yet there still seem to be contradicting opinions about SEO as it relates to content strategy. Despite these contradictions, there are still four main concepts that remain true. These four pillars of Search Engine Optimization are the foundation for any good content strategy.