This post originally appeared on the Content Equals Money blog. It has been edited for this audience.
Last month, I talked about using social media to promote conversions on your website. This month, I want to talk about how I use relevant content writing to get conversions on my website.
1. Research
Research is what makes a blog strong. When defining the role of the content writer, Anuj-a Agarwal explains that “90% of a content writer’s time is spent on research.” This number may seem high to you, but I can attest to how much time research can take in the process of content writing. And, if you are doing research effectively and taking notes along the way, you will quickly find that your content begins to write itself. In fact, when I hit writer’s block, I fall back on research to get my creative juices flowing again. But be sure you are using information that is current. Nothing spoils a blog more than relying on research that is no longer relevant.
2. Staying Current
Keeping your content relevant is equally important. You can’t just build a website, leave it alone for weeks, and expect a lot of conversions. First, if you don’t have anything new to share, visitors have less reason to come back. Do you visit websites everyday whose content is not regularly changing? Up-to-date content is also important for your Google ranking.
Google’s algorithm searches not just relevant content, but also looks for content that is more up-to-date. In Google’s own example, if you search for information on the Olympics, Google’s algorithm puts information about the upcoming Olympics front and center.
So what does this mean for you? Continuously update content on your site. A blog is a fantastic way to do this while also working in relevant keywords that will help Google link people to your site.
3. Purposeful Targeting
Lastly, with any content you write, be sure to stay focused on your target clients. If your content is irrelevant or overwhelming to your clients, you will be unsuccessful in converting them. When using content writing to get conversions on my website, I make sure that everything there is focused on the task at hand. My professional portfolio is targeted with my best works. As I develop stronger materials, I constantly add and remove to ensure that the best items are there without providing too much information.
So as you plan your own strategy, remember to ask yourself, “have I optimized all my content writing to get conversions on my website?” If the answer is no, it’s time to take a good hard look at everything on your website and figure out what is helping you and what is not.
